Global Marketing Essay Example | Topics and Well Written Essays - 4000 words

Global Marketing - Essay ExampleIntroduction The changing trends of the corporate mankind and effects of globalization have drastically changed the traditional ways of grocery storeing and brand representation of a bon ton. The term Global Marketing has beget very familiar in the last few decades which explain that one great way of enlarging companys sale is by expanding the brand globally. Gillespie, Jeannet, & Hennessey (2011) place that when a company has its operations limited to a single country, its strategies and focus plan is completely different as compared to when it expands to the global market. Tough, people around the world have different languages, cultures and believes, but there are similarities too and a company must know how to target these both these sides of the market. It is evident that a historied company operating in one part of the world cannot expect the same number of sales and reputation in all parts of the world, imputable to the cultural and need d ifference. Expansion to a new region requires a great amount of principle money and other resources of the company. This could provide a company with a great platform for further expansion and increased sales, but can also left the company in despair. Gillespie, Jeannet, & Hennessey (2011) define that with the increased in world competition in almost every field and every overlap segment, it is more difficult for a brand than before to get visibility in the market (Gillespie et al., 2011). Purpose of the Report This purpose of this paper is to provide a product launch plan for Boost, a product of Nestle play along in Pakistan and analyze the potential implications for the brand in the company. This overlay willing briefly discuss the environmental and social situation of the country, in order to visualise the scope of the company to expand in Pakistan. This report will also highlight the market stability, economic condition and competitors in the country which will cooperate i n better picturing the future of the Nestle in the selected country, Pakistan. Scope This report is primarily based the information gathered from secondary sources related to the targeted product and market. Hence, the analysis done on this report will be based on the researchers own interpretation and understanding of the available data. Also, the findings of this report are confined to the Boost brand of Nestle Company and cannot be applicable to other Nestle brands or of any other company. The report will try to cover the social, cultural, political and environmental factors of the targeted market for Boost. This report will not include any statistical calculation of the trend of the food intentness and findings will solely be based on observation and thematic analysis of the above mentioned factors. Limitations There are certain limitations of this report which are as under 1. The report is based on secondary sources and there is a possibility of deviation of the report finding s from the real scenario. 2. Since Pakistan is an emerging market, there has been less market research done on it, which limits the data available for the country. 3. Pakistan is a Muslim country and there are chances that the report fails to clearly interpret the religious uphold of the community on their social life decisions. Background The Company Nestle is one of the leading food brands, having its market in more than 86 countries. It was founded in the year 1905 in Vevey, Switzerland and presently it enjoys the largest revenue than any of the