Art work

Sherlock Homes and I are at the local coffee shop discussing the recent case of the kidnapping of Nancy Philips and how this event is ever so tragic. At this moment Sherlock Is approached by a woman. The woman looks younger, in her late twenties I would say, she had light brown silky hair & she was tall and a very fit woman at that. She had beautiful big green sad eyes and a big black overcoat on with a slouched posture. The young woman had her hair drooped over the side and pinned back out of her face.She stood over us for quite some time, then pursued into tears, Sherlock then went to the next table got a chair and offered her to sit down and explain the problem. The woman then said is a low voice, â€Å"My name is Georgia Nicole Philips, I am 31 and my daughter has been kidnapped† I could almost see Sherlock brain working when then he knew she was talking about poor old Nancy Philips which to to be her daughter. â€Å"You are indeed the mother of Nancy Philips? † sai d Sherlock in a questioning tone. Indeed I am, and I am so happy I found you here today, I have eared many wonderful things about you and your success In solving cases. I really hope you can help me figure out this ample mystery and hopefully find my daughter† At this moment Georgia reached in her handbag and whipped her eyes with a handkerchief then quickly stored It away as If she was embarrassed. â€Å"l see you have taken the metro here, you have recently been smoking you also have degrees In law? † â€Å"How did you know! She replied I observed the metro ticket sticking out the side of your left coat pocket that looks airily new; I also noticed your yellow stained fingers/fingernails & you have several key chains from the School of Law which most likely means you practiced law.

Nike ERP Implementation

What are the failure factors for the first NIKE-12 ERP-SCM implementation? All ERP implementations have risks associated that can lead to failure situations. The complexity of ERP systems together with demanding business environment, represent big challenges for companies when implementing an ERP. In the case of Nike, the situation is even more challenging because of the worldwide ERP deployment, and the large and complex scope of the project.Inevitably, and like all ERP implementations, Nike-i2's project faced complications at the different stages of he implementation cycle but those complications could have been minimized if the so called â€Å"Critical Success Factors† (CSF)I had been planned and managed properly. Using the 5 stages structure proposed in the report â€Å"Drawing Competitive Advantage through Successful ERP Implementation Projects†2, the failure factors are analyzed in detail in the following sections.First stage of implementation (project preparation ): One of the failures in the Nike-i2 ERP implementation was the lack of Formalized project plan/schedule. Feeling the market pressures, Nike did not commit to a isciplined plan and rushed up ERRS implementation, by â€Å"began to input data for its forthcoming Spring 2001 line when the system was still to stabilize†3 , giving reason to the opinions that projects cannot be driven by external deadlines4.Industry experts also warned about the boomerang effect (tight and unrealistic deadlines would come back in low quality results in the future) but Nike felt â€Å"12 technology was smaller and therefore easier to implement†. The result was the project failure and a financial storm (reduced profits) in the following financial periods. The executive eam as the responsibility to define the mission and scope of the project by analyzing the project business benefits and goals, and aligning them with strategic business goals.It is clear that in this case, Nike's executives wer e too ambitious by trusting blindly in a forecast system that was not completely adequate to Nike's business model (model was order based and not demand forecast oriented). As stated in Cnet â€Å"12 had past success projects with big clients such as Boeing, Nortel Networks, Raytheon and WalMart.. proving that 12 software is not perfect, but if implementation s done correctly, with proper planning, investment and scheduling, it will work well. â€Å"5 Implementing software is not a goal by it itself, remaking the business with the help of software is.Nike business goal was to create an efficient global supply chain by reducing inventory and manufacturing cycle, and this was a large and complex goal, thus, the software implementation could not be taken as simple and easy as Nike's executives toke it, failing to give Sustained management support to the project. In the second stage of implementation (Business Blueprint) the failures were: Nike elied too much in the (supposed) power o f the forecasting technology and underestimated its impact on the business processes changes such as orders processing, raw materials purchasing, fabric production, and demand management.That impact also affected the way employees and partners used to work. Anytime companies changes employee's working habits, it can get difficult to them to adapt to the new reality, thus, an Effective organizational change management is critical. Nike tailed ensuring that this complex change got the right results by not integrating properly people, process and technology. Nike's business context was very complex (120000 SKUs, operations in all continents, four seasons product turn over and product life cycle very short), thus, a deep knowledge of this industry was critical when implementing new business processes and ERP systems.Despite previous supply chain applications were troublesome Nike hired 12 that was inexperienced in the footwear industry. This situation could have been avoided if Nike had appropriately used consultants by integrating third-party specialists with industry experience in the project's team. By not managing this factor, Nike took a big risk and ncreased the probabilities of failure. Nike's business requirements were too complex and over detailed (like footwear's forecasting for styles, colors, sizes).If Nike had appropriately used consultants and also had promoted User involvement and participation, those experts could had shared their know-how in the definition of business requirements more realistic and aligned with the real organizational needs. The failures in the third stage of implementation (Realization) were: â€Å"i2's software did not offer all the required functionalities†6. Usually, ERP systems do not provide all the functional requirements nd 12 system is not an exception. That's why, ERP vendors offer interfaces to communicate with third-party products.The problem with Nike implementation was that there was not an Critical Success F actors is a concept presented in the report â€Å"Drawing Competitive Advantage through Successful ERP Implementation Projects†, by Jos © Esteves – Instituto de Empresa (Spain) and Joan Pastor Universitat Internacional de Catalunya, Barcelona (Spain) 2 ibid 3 SCM and ERP Software Implementation at Nike – From failure to success 4 http://www. cio. com/article/32335/Five_Lessons_Learned_from_Nike_s_i2_Debacle 5 ttp://news. cnet. om/i2-Nike-fallout-a-cautionary-tale/2100-1017_3-253829. html 6 SCM and ERP Software Implementation at Nike – From failure to success 1 adequate infrastructure and interfaces prepared in advance and tested before going live. The result was that the â€Å"Demand application and its planner did not integrate easily†¦ â€Å"7. Nike's demand for high customization was one of the main failures in this project. To Avoid ERP customization, Nike could have appropriately used consultants to reduce the need of very detail level forec asting (style, color, size).Consultants ould have brought also an experienced business vision, focus on ERP processes really needed to run Nike's business, alignment between Nike's requirements and ERP functionalities, and ERP best practices (including ‘2's recommendations and methodology) Forth stage (final preparation) is critically important to ensure the quality of the results, Nike's tailures were: To ensure that the ERP accomplishes the business requirements defined at the beginning of the project a Formalized testing plan is mandatory.In theory, this test plan should cover functional tests, data flow between ystems, user testing and performance tests. Nike did not perform any of those tests activities and the catastrophic results were: â€Å"System could not process large amounts of info. It was very slow and crashed†, â€Å"System could not handle thousands of variables to generate forecasts†, â€Å"Demand application and its planner did not integrate ea sily because different data formats. , â€Å"System sent inaccurate orders to manufactures and errors were not detected†8 In this phase, User involvement and participation, Adequate training program and Preventive troubleshooting are critical to guarantee that: the technical staff and end- sers know how to use the system; to prepare users to perform tests; and to prevent unexpected situations.These activities were not performed and under-evaluated by Nike as confirmed in the case: â€Å"it would work with requiring a pilot test†; â€Å"12 application was smaller†9; No communication between forecasting and inputs from sales and marketing; and no super users used in training. Data migration and data testing are crucial activities before system go-live because data is what really gives competitive advantage to a company and data is the core foundation for all business decisions, thus, an Adequate data migration process s essential. Analysts raised questions about a dequacy of information that Nike input into the system. â€Å"10, this means that Nike did not planned in advance the data activities (migration, conversion, cleaning, etc. ) and in the end the result was â€Å"Input data was estimated and didn't reflect the business reality, thus, forecasts could never be accurate†ll For the final stage (go live) Nike failed in: 0 Not giving sustained management support since â€Å"Executives did not hold review meetings, neither analyzed forecasting results†12.This transmitted a sense of no wnership and no own involvement to employees, resulting in no encouragement of system usage. From other point view, Nike also failed on the study of vendor's evaluation criteria: 0 According to the â€Å"six-stage model of the buying process for ERP software†13, one evaluation criteria is â€Å"Association with or the availability of third party vendor/ partners† and other criteria is â€Å"Qualifications, experience, and success i n delivering solutions to organizations of a similar size, complexity, and geographic scope†.It was clear that 12 did not had experience on the footwear industry and was not prepared or Nike's business complexity, so Nike should had decided for another vendor with industry knowledge or as an alternative to integrate 12 with a specialized third-party. 0 Nike seemed to desire the best-of-breed for each application area, ex: SAP for ERP, 12 for planning SCM, Siebel for CRM, etc. , which is not always the best option.As for 12, Nike knew that there were many disadvantages to choose this vendor, such as: 12 technology could not met all business requirements; data models were different between i2's demand and planner application raising integration problems with egacy systems; high effort was necessary to customization; there were 2 development and delivery cycles at the same time (one for 12 and other for SAP); and 12 had no experience in industry. A better option would have been t o integrate planning SCM with SAP from the very beginning, which turned out be what exactly happened atter the 12 Conclusion M project tailure.Nike-i2's ERP implementation failed in all stages of implementation on several CSF and also on the evaluation of the vendor. The failures were related mainly to project management and organizational factors proving that success is much related to eople and process and not Just technology. 7 SCM and ERP Software Implementation at Nike 10 11 12 13 – From failure to success ibid â€Å"A six-stage model of the buying process for ERP software† by Jacques Verville and Alannah Halingten 8 9 2.How do you evaluate the role of 12 in this process? Many factors which Nike failed to manage can also be applied for 12, resulting in a shared responsibility for the project failure. 0 12 did actually recommended Nike to â€Å"minimize customization to 10-15% of the software†14 but at the same â€Å"Nike and 12 worked together to incorpora te the desired hanges†. 1 5 This means, 12 agreed to do the changes when Nike insisted on high level of customization, thus, 12 also has responsibilities on the high customization failure.Responsibility could be different if the level of customization was written in the contract to be limited by 10%, and above that, 12 would not offer product guarantee. 0 The project did not have formal plan and no realistic deadlines. 12 as company, cannot be Just a software vendor, it must participate on the plan definition and monitoring. By accepting Nike's deadlines, 12 was also responsible for the delays nd for the low quality of the delivered software. 0 Nike began to input data while the system was not yet stable but 12 did not force Nike to stop this.A vendor must deliver his product when it is ready and according to negotiated deadlines. 0 12 did not have footwear industry knowledge but accepted to be part of the project, taking a big risk and being too ambitious like Nike was. The r esult was that 12 became overwhelmed with the business complexity and in the end the forecasts did not worked out as expected. 12 should had analyzed better Nike's business and industry, nd sub-contracted a third-party specialist in that industry. Nike did not use ‘2's implementation methodology; executives did not hold review meetings, neither analyzed forecasting results; there was no pilot test and no training. A vendor must also be part of the project management team to: define and negotiate formal deadlines, implementation phases, methodologies, tasks, roles, test plans, risk management plans, performance goals, etc. A vendor must assure that the contract is clear about: who owns the project; who is responsible for what; what resources will e available during the project; what are the expected benefits and results. 3.Describe the main problems associated with ERP software modification (short-term and long-term) Short-term 0 More time to implement a modified ERP compared w ith the time to implement an original ERP. 0 Higher costs during project's implementation to pay analysts to define customized business processes and to pay programmers to customize the new functionalities on the system. 0 Higher costs to run additional tests to guarantee customized functionalities work as expected and do not affect the original system apabilities. 0 Additional costs to train end-users on the customized functionalities.

Ethnic Market Essay

With mounting western influence and focus on revival of traditional Indian fashion elements, diversity in India sees many faces. To maintain the dignity of the culture and to provide a platform to small Indian brands, future group initiated ethnocentrism concept by opening ethnicity store in Ahmedabad, Gujarat. This initiative has provided new format insights to organized retailers to expand their horizons in highly volatile Indian consumer oriented market. A new format has always been a challenge to any retailer to sustain into the market. In the changing face of market, to regain preference of consumers towards nationalized brands, can be looked from a confronting angle. This created an anxiety in the mind of researchers and inspired them to undergo the research to understand the ethnicity concept. Ethnicity format is studied based on the first ethnicity store set up in the city of Ahmedabad, Gujarat and glimpses are taken from the second and third store set up in Mumbai and Pune respectively. Research is secondary followed by primary in nature. This paper gives insights into the overall set up of ethnicity format that includes differentiating Criteria’s of ethnicity in comparison to regular retail formats based on observation at the store. Questionnaire based survey is also performed to get opinion on ethnicity store and paper gives insights into preferential category for purchase for future developments Consumers have given a very good response to the new concept. Along with shopping, experiences of consumers’ with the format have given a lasting impact on their mind-set. Further Raja market, Rani Market, Thoda aur market are found attractive to consumers and have gained good preference of consumers followed by Sona-chandi market Chota India and Ghar aangan market. The insights into concept development and suggested potential extended formats of ethnicity may readily work as a pillar to stand into the market for new retailers. Keywords: Ethnicity, Ethnocentrism, Organized Retail, Nationalized brands. Introduction Indian fashion industry is moving towards westernization due to high level of acceptance of foreign brands by the consumers. Due to this ,western brands are getting a wider platform than the ethnic brands across the country. As a result, national/ethnic products are even overlooked by consumers and time may come that such products may disappear from the market. To protect the Indian heritage, Future group took up the maiden initiative to provide a space to Indian products and brands under its own name and fame Future Group, India’s leading business house with strong presence in retail sector, launched a new retail format, family lifestyle store – Ethnicity, in Ahmadabad to market ethnic brands and products of India in 2008. This chain is a major family format developed after the launch of *Professor, G. H. Patel Post Graduate Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar. **Assistant Professor, N. R. Institute of Business Management (GLS-MBA), Gujarat Technological University, Ahmedabad. Pacific Business Review International 2 highly successful family formats like Pantaloons, Big Bazaar, and Home Town. The new store format that has been billed as ‘Everything Indian, seeks to promote ethnic brands, ranging from ethnic and fusion wear, Jewellery, handicrafts, home decor, beauty products to accessories and gifts. ‘ Thus ethnicity showcases a large number of small Indian brands under one roof. Ethnicity besides promoting the culture of ethnic products, provide a modern platform to augment the presence of the retailers into the industry. Research Objectives †¢ †¢ †¢ To understand the concept of ethnicity as a new retail format To understand differentiating factors of ethnicity store in comparison to the modern retail stores. To understand the consumers’ preference towards the new format. Scope of the Study The study has explored the concept of ethnicity. In includes understanding of the theme and concept development, merchandise development and differentiation criteria of format in comparison to existing formats. Further to understand acceptance of the new format, consumers’ preference towards the offerings has also been analyzed Data Collection Sources Secondary data sources have been used to understand the concept the ethnicity. Information has been taken from leaflet provided by ethnicity store of Ahmedabad, and Company website to get insights into ethnicity store of Pune and Mumbai. Articles kept on the websites are also used at the launch of ethnicity. Primary data has been collected through questionnaire to know consumers preference towards the new format. Respondents were the consumers of Ahmedabad who visited ethnicity store. Sample of 100 respondents was administered out of which 94 responses identified as valid sample for the study. Literature Review Ethnic origin has been defined as a group of people who share a common descent, a sense of collective identity and usually a shared cultural heritage and tradition (Crysdale and Bettie, 1973). Ethnicity implies common customs, values, and attitudes within a group of people who are bound by a common cultural identification. Because values reflect a standard or criterion that people use in the guidance of behavior, they act as a norm for ethnic consumer behavior and an influence on many consumption motives. Ethnic Marketing Ethnic marketing is an important aspect of lifestyle marketing, a strategy that tailors a company’s products and services towards the customer’s lifestyles. According to Technopak Analysis, the current market of sarees and ethnic wear stands at Rs 31,000 crore and is projected to grow at 10 per cent to reach Rs 45,000 crore in 2014. Views expressing rationale towards ethnic marketing Mr. Arvind Singhal, chairman of management consulting and retail specialist firm Technopak Advisors (201011) said, â€Å"Overall apparel category spends are rising, with special focus on ethnic wear brands, where many new brands have emerged as market heroes. They sensed the vacuum in the market, ease of entry, and attracted women – the most interesting target consumer, which places the Indian ethnic wear market at Rs. 56,800 Crore, growing at 9% annually†. Govind Shrikhande, customer care associate and managing director, Shoppers Stop said â€Å"Branded ethnic Volume 5 Issue 5 (November 2012) wear is one of the top selling categories in our stores. For the past few years this segment has seen double digit growth,† Mr. Gaurav Mahajan, CEO, Westside, a Tata group company said ,†Indian ethnic wear is an integral part of our customer promise. We widened the Westside range and introduced Zuba, which offers silks and authentic handlooms. This autumn will see the launch of two more brands,† Mr. Rakesh Biyani, joint managing director, Future Group said ,†There is a significant rise in demand for women’s ethnic clothing. There is a big gap between the opportunity and what is being delivered today by organized players. This gap identification generated a lead to cover the untapped ethnic market and future group took up the initiative to establish ethnicity store as a revolution in the existing apparel format. Concept development of Ethnicity Store by Future Group. Store Design Future Group has launched the first of a chain of stores aimed at retailing Indian wear in 2008 in Ahmedabad city. It is the branded ‘Ethnicity’ store that keeps the a range of ethnic and fusion wear, jewelry, handicrafts, home decor, beauty products and accessories and gifts. All the products are India inspired. The store is having a spread over an area of 25,000 to 30,000 sq. ft. Store Objective The apparel labeled as traditional and indoor clothing a decade ago, has laid the foundation for today’s contemporary Indian ethnic chic. Ethnicity proudly follows the Indian values of being sensitive to Ahmedabad city, environment and community. It provides a platform to bring together traditional or ethnic 3 retailers and consumers. It recreates the know-how of a traditional ethnic market in a modern retail format and is an aggregator of the multi-faceted ethnic merchandise and traditional selling practices. It revives and rejuvenates anything and everything that is Indian. It aims to truly open out the urban ethnic market and redefine the scale of ethnic merchandising. Ethnic-Theme Positioning at the Store The concept Ethnicity is not limited to ethnic clothing but it is a destination to get the unique experience. The key differentiator for Ethnicity lies in its 360-degree shopping experience. Ethnicity’s store design reflects a distinctly ethnic character – visual merchandising tools include artifacts, paintings and decor pieces from Rajasthan, Orissa and Gujarat. â€Å"Visual merchandising at ethnicity is like the synopsis of a story book†. Ethnicity has gone the â€Å"Desi way (Highly traditional)† to become attractive and communicative. It is vital to not only be a differentiated retailer but also to draw out the true essence of the products. Branding in ethnic wear has been led by region of origin of the product like Benaresi sarees, Lucknowi kurta, Kutchchi Bandhani. The store is colorfully designed and the flashiness gives it an ambience of luxury and festivity. Atmosphere at Ethincity Store Atmospheric at ethnicity store is a reflection of Indian heritage. Instead of halogen lights, everywhere light is reflected by lanterns. Instead of room freshener or perfumes, a raw fragrant of essential oil from flowers known as attar is used to mesmerizes the entrant and bring them to the Indian culture. All the racks for display of merchandise are developed from wooden and outside decoration is of handicraft, which gives a reflection of Indian art. Instead of having all the racks or shelves for display, few of the merchandise is displayed on cot. Store assistants are dressed in ethnic kurtas for refreshments, Coconut water is served in a lorry (Cart) which gives a flavor of typical Indian culture, on the road serving. Pacific Business Review International 4 Use of multi colors, art and fancy designs, air fragrance and traditional lightings give all time festival feeling experience. market. Chosen name for the market is based on arterial language of India. With the theme of ethnocentrism, the collection represents only Indian brands in all the merchandise. Merchandise at Ethnicity Store. All the offerings are divided into a â€Å"Niche name† of Overall Analysis of Ethnicity Store Table 1 Store Sections Generic category name Ethnic name at ethnicity store Women’s wear category Rani market-everything ethnic for women Men’s wear category Raja market-everything ethnic for men Kid’s wear category Chota India market Jewellery/ accessories Sona –chandi market- ethnic Jewellery Home accessories Ghar –aangan- ethnic ideas for your home Stationary/medical items Thoda aur- ethnic accessories and more Source: http://www. indiaretailing. com/organising-ethnic-retail. asp Data Analysis Regular formats of organized retail stores have their specific offerings. While ethnicity store has differentiated the same to give a new experience to the consumers. Based on observation at ethnicity store, the following comparison has been made to derive the differentiation criteria Table 2 Comparative Analysis: Organized Regular Retail Format V/s. Ethnicity Format Parameter Organized Retail Organized retailOutlet outlet Theme A move culture Objective To give exposure to western To give platform to Indian brands culture dynamics and appeal to ethnocentrism Size of the outlet Large size Comparatively small size Structure Vertical departmentation Horizontal departmentation. Availability of brands Global brands Only Indian brands Atmospheric Exclusive halogen lights lantern /yellow lights towards Ethnicity Store Ethnicity store western A move towards Indian legacy Volume 5 Issue 5 (November 2012) 5 Decoration No additional decoration Fully decorated with colors, lamps, handicraft ,puppets etc. -looks like all time festival Music Western songs Indian instrumental Fragrance Room fresheners Raw fragrant of essential oil from flowers known as attar Shelves Racks Along with racks Traditional village themed cots with four legs Merchandise division Products are separate Gender wise product bundling. Apparel gets displayed in one section, accessories other section, footwear another section and so on e. g. Raja market includes apparel ,accessories ,footwear addressing men. Rani market includes apparel, accessories, footwear for women Merchandise name English names Traditional Indian names Store assistant’s dressing Western formal wear Traditional Indian kurta Packaging Plastic printed bags Paper bags with traditional look Merchandise Western outfits western designs and indo- Indian traditional embroidery work outfits with Shoes Mojaris and chappals Indo-western painting Handicraft Cosmetic products. Natural ayurvedic products and aromatherapy Perfumes Incense stick, fragrances Light chandelier Candles and Lantern Artificial jewellery Stone work, Kundan jewellery Refreshments Food court with multi cuisine Small push cart/lorry with coconut water Deliverable Shopping Experience attar, natural Source: Primary data collection through observation Analysis of Consumers Preference Towards Ethnicity Store: Consumers survey has been performed to get insights into their experience towards the format with the help of questionnaire. Respondents were the consumers who visited the ethnicity store. Pacific Business Review International 6. Figure 1 Consumers’ Preference towards the Market based Merchandise at Ethnicity Store with Mean Rank ( where 1 is least and 5 is maximum) 0 1 2 3 4 5 4. 25 Raja Market 4. 02 Rani Market 2. 80 Chota India 3. 20 Sona Chandi Ghar Aangan 2. 05 4. 15 Thoda aur Source: Primary data collection through questionnaire Consumers’ preference towards the ethnic theme based markets is analyzed to know the preferred market. This analysis is aimed at developing the market to increase the preference †¢ †¢ †¢ †¢ Consumers are highly satisfied with Raja Market offerings followed by Rani market and thoda aur market. New introductions in thoda aur market like lamps, candle and fragrances, ayurvedic products etc have grabbed attention of people which gives a lead to introduce more unique and Indian traditional items. Sona chandi market has got a good response. Thus it can be interpreted that fashion accessories in ethnic look are keeping tune with the ethnic garments. As per consumers opinion, Chota India is yet to gain preference may be because of traditional designs that are not preferred more for kids in †¢ comparison to western attractive outfits with cartoon characters Again as per consumers opinion, Ghar aangan is also yet to gain preference may be because of bed sheets, utensils, toys , purchase for rituals like puja ka saaman etc. have pre-existence of established unorganized market. Volume 5 Issue 5 (November 2012). 7 Consumers’ Preference towards Ethnic Products for Three Most Preferred Markets Figure 2 Preference has been Analyzed towards Offerings for Females as Rani Market Source: Primary data collection through questionnaire Fusion wear and Mix & Match are able to attract consumers as it is a new and unique base of ethnic products. As Saari, salwaar kamiz have become a common purchase and many platforms are available to address the demand, preference is found at the moderate level. Figure 3 Preference has been Analyzed towards Offerings for Males as Raja Market Source: Primary data collection through questionnaire In men’s wear traditional wear in the form of Jodhpuri, Chudidar and kurtas along with traditional mojaris have attracted consumers to larger extent Pacific Business Review International 8 Figure 4 Preference has been Analyzed towards Offerings for Thoda Aur Market Source: Primary data collection through questionnaire Full range of Fragrances and Candles & Incense has been introduced by ethnicity store. It has got extra ordinary preference of consumers. Thus it has contributed towards maintenance of Indian legacy Consumers preference towards Aromatherapy Aromatherapy is the use of aromatic plant oils, including essential oils, for psychological and physical wellbeing. Aroma therapists blend therapeutic essential oils especially for each individual and suggest methods of use such as topical application, massage, inhalation or water immersion to stimulate the desired responses. Aroma therapy oils may include : †¢ Peppermint – Digestive disorders †¢ Rosemary – Muscular pains, mental stimulant †¢ Sandalwood – Depression, anxiety and nervous tension †¢ Sweet orange – Depression and anxiety. †¢ Tea tree – Respiratory problems, antifungal, antibacterial and antiviral †¢ Lavender – Headaches, insomnia, burns, aches and pain Ethnicity store has provided the platform for Aromatherapy. Full range of essential oils has been displayed to generate the awareness and preference towards the same. It is aimed at generating awareness towards ayurvedic medicine in the arena of allopath for better and secure treatment. Ethnicity has taken maiden initiative to mould the consumers psychology towards naturopath. (Graph on next page) It can be interpreted from figure-5 that first hand response has been satisfactory with 49% for. Aromatherapy and thus it enjoys the potential to increase the preference in future. The atmospheric of traditional products is supporting the purchase of traditional way of health supplements. The advice and explanation given along with the product has played important role in making realization to go for natural products Volume 5 Issue 5 (November 2012) 9 Figure 5 Preference has been Analyzed for Aroma Therapy Source: Primary data collection through questionnaire Figure 6 Analysis of Consumers’ Satisfaction towards Ethnicity Store: Consumers’ level of satisfaction towards the differentiated offerings has been analyzed. Such analysis is aimed at identifying the most appealing differentiation for future positioning of the store and developing the strategies that may lead to future satisfaction Competitive Assessment Matrix with Mean Rank ( Where 1 is least and 5 is maximum) Regular Organized Retail Formats and Ethnicity Store Consumers’ satisfaction on competitive assessment matrix 0 1 2 3 4 5 4. 05 4. 95 Theme 2. 30 2. 60 Price 3. 25 4. 00 Variety 3. 94 4. 35 Display 4. 00 Experience Source: Primary data collection through questionnaire Keys : Regular organized retail outlets Ethnicity store 5. 00 Pacific Business Review International 10 †¢ †¢ †¢ †¢ †¢. Competitive assessment matrix depicts that ethnicity theme is highly appealing to the people. The differentiation point of giving experience to the consumers than only to provide a platform for shopping is getting correct positioning in the mind set of consumers as it is applauded by consumers with the mean rank of 4. 95. Unique display of ethnicity is highly appreciated by consumers in comparison to regular organized retail formats. On the dimension of variety ethnicity is lagging behind in comparison, the contributing reason may be limited number of Indian brands into each category. As far as pricing is concerned none of the outlets satisfied the consumers expectation. It brings out the fact that price structure is too high. Here opportunity lies with ethnicity store to discriminate pricing strategy to get competitive edge over other formats. It might be feasible to reformulate the pricing strategy due to nationalized brands. †¢ †¢ †¢ †¢ †¢ Suggestions †¢ Major Findings †¢ †¢ †¢ Ethnicity is indeed a revolutionary move towards consumers’ ethnocentrism. National players have also joined hands with the big retailer and accepted the opportunity to address the mass market. Thus it has contributed to a greater extent in providing a wider platform to small retailer of India. Further is has contributed towards generating awareness of ethnic products and brands of allover India which were not noticed by the consumers and importance was not realized by consumers. It is an absolutely unique model into organized retail formats. Everything starting from atmospherics to collection of brands, merchandise display and packaging is uniquely positioned with the nationalized theme. It provides a feel-good factor and thrilling experience to the consumers. Consumers are getting attracted by the theme and getting exposed and penetrated by ethnic products. Today consumers look for fashionable clothes. National brands which were not recognized earlier, have provided a platform of fashion to explore Consumers are highly satisfied with Raja Market offerings followed by Rani market and thoda aur market. Fusion wear, Mix & Match, Jodhpuri,Kurtas, Chudidars, Mojaris and fragrances ,candles and incense are able to get preference of people. Aroma therapy is able to get good welcome form the consumers. Ethnic designs are getting acceptance in the form of novelty. In all this innovative concept well applauded by consumers as they are getting exposed to all the variety and designs of products of all the corners of India under one roof. †¢ †¢ †¢ More Indian retailers should be motivated to provide huge collection of ethnic products in the categories of mens’ wear and women’s wear to provide more varieties. There is a need to increase the range of aroma therapy offerings to increase the awareness and consumption. Fragrances, candles and incense offerings have brought Indian values back in the preferences. This has showcased a very good business potential as a whole. There is a need to provide more and more offerings into the segment with more and more varieties. Potential revolutions into existing format of ethnicity for India. Format can be expanded by introducing specialties of major states/cities of India †¢ Rajasthan market – Art & craft †¢ Jamnagar market-Bandhani Volume 5 Issue 5 (November 2012) †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Bangalore -Silk garments Chennai- Pearl jewellery Kerala market-Spices Format can be expanded by introducing specialty food of major states/cities of India it may help to give a back shift to the consumer trend which is moving towards western food Gujarati food Punjabi food South Indian food Rajasthani food North Indian food Kathiyawadi food Potential revolutions into existing format of ethnicity for other countries. It has been witnessed that countries are getting specialized into technological innovations but spread of such innovations into the same continent reflects questionable behavior of consumers. Many a times it is because of lack of awareness. Such type of format may provide a common platform to explore the small innovative products at consumer end E. g. European countries. Fashion based Ethnicity- As fashion industry is one of the major growing industries in Europe, all fashion statements can be displayed under one platform †¢ Fashion statement of Italy †¢ Fashion statement of France †¢ Fashion statement of United kingdom Technology based ethnicity- Technical Research& innovation driven countries, all innovations can be displayed under one platform †¢ Big to small innovative products of Finland. †¢ Big to small innovative products of Germany †¢ IT & Renewable technology based products from Sweden †¢ Electric technology innovations of Netherland E. g. Asian Countries 11 Technology based ethnicity †¢ Robotic technology based innovative small to big products from South Korea & Japan References Crysdale and Bettie, 1973, Retrieved from, http:// www. manifolddatamining. com /html /products/ ethnicmarketing. htm on 15/02/2012 Anuradha Shukla, Ethnic wear market booms in India retrieved from http://wonderwoman. intoday. In/ story/ethnic-wear-market-booms-in-india/1/ 88440. html http://indiatoday. intoday. in/story/ethnic-wear-marketto-grow/1/124981. html retrieved on 06/02/2012 koregaonparkplaza, pune (2011) retrieved from http:// w w w. k o r e g a o n p a r k p l a z a . c o m / s t o r s details. asp? id=77&catid=1&st=1 retrieved on 06/ 02/2012 Runul Vashistha, (2009) retrieved from http:// www. indiar et a iling. com/ R et ailC oncep t _ details. aspx? Id=58 retrieved on 02/02/2012 Pooja nair, (2009). retrieved from http://ahmedabad. metromela. com/Lamps+and+ethnic+ wear+at+. Ethnicity/article/3183 retrieved on 15/02/2012 Shailesh Shah, (2012). Ethnicity: Towards organising ethnic retail, retrieved from http: // www. indiaretailing. com/organising-ethnicretail. asp retrieved on 02/02/2012 http://www. pantaloonretail. in/pdf/ethnicity_karigari. pdf Reference Book Jr. Churchill Gilbert A. , Lacobucci Dawn, Israel D. , (2009),†Marketing Research- A South Asian Perspective†, India Edition, Delhi: Cencage Learning. Additional material Leaflet circulated at ethnicity store 12 Glossary Attar: A fragrant of essential oil typically made from rose petals Ayurvedic: It is a Hindu system of traditional medicine native to India and a form of alternative medicine. Ayurveda can be defined as a system, which uses the inherent principles of nature, to help maintain health in a person by keeping the individual’s body, mind and spirit in perfect equilibrium with nature Bandhani: A process of patterning cloth by tie-dyeing in which the design is reserved on the undyed cloth by tying small spots very tightly with thread to protect them from the dye especially popular in Rajasthan and India Chappal: An item of Indian footwear, similar to a flipflop with a toe strap Chota (India market): Younger, junior child related products. Pacific Business Review International Kundan Jewellery: Kundan is a traditional Indian gemstone jewelry, a method of gem setting in a jewellery piece, consisting of inserting gold foil between the stones and its mount, usually used to create elaborate necklaces believed to have originate in royal courts of Rajasthan and Gujarat. It is the oldest form of jewellery made and worn in India Kurta: A knee-length, collarless shirt worn over pajamas by men in India Mojaris: A style of South Asian handcrafted footwear mostly using vegetable-tanned leatherproduced in India Organized retail: Organized retail has been defined as a network of similarly branded stores with an element of self service Raja (Market): A prince, chief, or ruler related products in India Rani (Market): Indian princess related products Ethnicity: Ethnicity implies common customs, values, and attitudes within a group of people who are bound by a common cultural identification Saree: a dress worn primarily by Hindu women; consists of several yards of light material that is draped around the body Ethnic groups: A group of people who share a common descent, a sense of collective identity and usually a shared cultural heritage and tradition Sona-chandi (market)-Gold & silver related products/jewellery Ethnic Marketing: Ethnic marketing is an important aspect of lifestyle marketing, a strategy that tailors a company’s products and services towards the customer’s lifestyles Ghar -aangan (market):Home decoration related products Handicraft: Items made by hand, often with the use of simple tools, and are generally artistic and/or traditional in nature . They are the objects of utility and objects of decoration. Incense stick: It is composed of aromatic biotic materials, which release fragrant smoke when burned Thoda aur (market): somewhat more than the existing here in the context of more than the regular offerings.

Free Trade as the Primary Force Driving Economic Development Essay

Free Trade as the Primary Force Driving Economic Development - Essay Example The theoretical literature available assumes certain conditions such as perfect employment which is not seen commonly in the real world. As a result, many of the theoretical assumptions come into conflict with empirical evidence. The theory may suggest that the reduction of barriers to trade can promote the welfare and economic progress, but evidence proves it otherwise. This paper presents the argument on the effects of free trade on the global economy and progress. The paper discusses the topic with supporting evidence from theories and empirical evidence. The tentative line of argumentation From a theoretical point of view: The characteristic rationale for the free trade originated in the 19th century when David Ricardo proposed the theory of comparative advantage. The theory of comparative advantage assumes that when a country exploits its factors of endowments and specializes in the production of certain goods, it can gain benefits from trading these goods. After Ricardo, a numb er of theorists built upon the theory and hence the Pure Theory of Trade came into limelight. Comparative advantage promoted that when countries are able to specialize, they can acquire a lower opportunity cost in the production of goods. The late 19th century saw the British increasing trade across the borders during the Great Famine in Ireland. It was then that the effects of free trade manifested itself with increasing income disparity. The uneven and disproportionate income distribution caused one million Irish to die of hunger and disease. Even Adam Smith, who is considered to be the father of free-market economics, contended that trade restrictions are incumbent in certain sectors like defense and navigation. The theory of comparative advantage does not provide the welfare benefits that it promises, particularly to developing countries. The theory necessitates perfect employment and if it is not present, as is the case usually, the country is worse off from trade liberalizatio n due to a large number of workers who are displaced (Costantini 1999). From an empirical point of view: One way of analyzing the effects of free trade on progress and economic development is through the North American Free Trade Agreement. The Agreement created a watershed in the global trade policy, primarily because of the widespread level of free trade that it created (Kose, Meredith, Towe & International Monetary Fund 2004). The postulations of the Agreement have been a contentious subject. The proponents of NAFTA contend that it has caused the Canada, Mexico and the US to increase employment, whereas the opponents argued that it would cause a loss of jobs in the US with workers moving towards Canada and Mexico. In one of the popular negotiation rounds of the Agreement, the Presidential Candidate H Ross Perot claimed that the reduction of trade barriers would cause the colossal sucking of jobs in the US to Mexico. Over the past 15 years, economists have developed contradicting opinions regarding the profitability of NAFTA to the signatories. Many economists contend that NAFTA has had a meager influence on the US economy (Brezina 2011). However, the opponents of NAFTA argue that the economy of the country is at the receiving end of the trade policies; this relationship has not proved to be beneficial. The NAFTA has created a disproportionate economic balance, with the investors gaining more from the Agreement as compared to advantages the workers and environment  derived.

Security, Privacy and Ethical Issues in Information Systems Essay

Security, Privacy and Ethical Issues in Information Systems - Essay Example Whenever a user travels the cyberspace, (s)he leaves his/her identity at almost every step of the way (Privacy Rights Clearing House, 2006). Whether one is signing up for internet service with Internet Service Provider (ISP), sending emails, browsing internet sites, or using a search engine to locate required information, the identity of the machine is being shared, and it can be misused by someone masquerading as someone else (Webliminal.com, 2007). There is a growing concern about the security of personal and private information over the internet and web-based applications; spy-ware, viruses, worms, trojans and information leakage through social engineering are all evils generated one way or the other by the internet. In addition, many businesses gather and store personal information of the potentially new and existing customers in their systems which give rise to privacy and information security issues. When anyone attempts to make a payment online using credit cards and other ins truments, the security and confidentiality of the transaction is perhaps, the biggest concern. As a result, the consumers' trust in the web-based applications has declined. ... Several techniques have been developed to ensure the security of private information over the internet and to mitigate the risk of personal information misuse. A formal security policy governs the management's ideology, direction and operating procedures towards ensuring security and privacy of information. Many organizations now employ encryption mechanism like Secure Socket Layer (SSL) for transmission security and Digital Certificates to ensure non-repudiation and third-party assurance in the form of digital certificate (Newmann, 2003). Several privacy laws and regulations have been developed to regain customers' trust in e-commerce systems and online information sharing. The most accepted standard for ensuring information security and privacy is the British Standard Institute (BSI) guidelines called ISO27001 Information Security Management Systems. This standard deals with the applying adequate controls to ensure confidentiality, availability, and integrity of information; and pr otection of legal, privacy and security rights of the customers. Other regulations include copyright infringement laws and related policies that address the issues of information theft. 1.4 Computer Ethics In addition to security and privacy laws and regulations, companies also adopt information ethical standards to strengthen their systems of internal controls. An ethical problem can be defined as the argument with regard to one's values, in selecting one of the two paths based on the pressure and demands of a situation (Charlesworth Sewry, 2002, p.163).  

Style or Setting on A Cask of Amontillado Essay Example | Topics and Well Written Essays - 750 words

Style or Setting on A Cask of Amontillado - Essay Example As Susan Amper maintains, â€Å"a chilling plot weaves themes tied to character, setting, and a haunting narrative voice†¦ The themes are bound up in the setting.† (Amper, 185) Significantly, the interplay of various themes and the setting of the story makes the major contribution to the success of the story as the finest tale by Edgar Allan Poe. In a reflective exploration of the setting of â€Å"The Cask of Amontillado†, it becomes lucid that the storywriter has been effective in creating a setting which best suits to the overall themes and mood of the story. It is important to recognize that a great deal of critical attention has been fallen on the setting of the story, mainly because the author merely gives a vague hint about the exact location and the time of the story. In fact, the setting of the story creates a fitting environment of horror in which the narrator presents his story. Whereas the plot of the story creates an experience of horror in the readers, its setting provides an appropriate atmosphere of horror. In other words, Edgar Allan Poe unfolds the major action of the story in a setting which makes the readers feel the real horror of the plot. â€Å"It was about dusk, one evening during the supreme madness of the carnival season, that I encountered my friend. He accosted me with excessive warmth, for he had been drinking much.† (Poe, 78) Therefore, it becomes evident that author narrates the first part of the story in the background of the carnival season in Italy and this festive setting is contrasted to the setting of the second part of the story which is damp and gloomy catacombs. A comprehensive analysis of the contribution of the setting of â€Å"The Cask of Amontillado† to the tale as a whole confirms that the particular setting creates the emotional and mental position of the readers and the author narrates the story in this background. Significantly, this setting contributes significantly to the mounting atmosphere of horror as the story unfolds to the readers. Due to this particular setting of the story, the readers are always made to predict and be horrified about the unfolding action in the story, which effectively creates the emotional setting of the plot in the readers’ mind. It is important to note that the second part of the story is set in the dark and gloomy catacombs and this creates an emotional background in the readers. â€Å"On an emotional level, the catacombs contribute to the horror that the tale elicits. In addition, the catacombs by their nature and history contribute to the themes of death, resurrection, religious ritual, and religious persecution.† (Amper, 196) The setting of the catacombs has a central role in the entire action that follows, because it is in this background that the narrator builds up all the tension and horror in the story. Thus, the two main characters of the story reach this place in their way in search of the Amontillado. Sig nificantly, the setting is prepared at the most remote end of the deep crypt, in which the foulness of the air creates horror in the minds of the readers. â€Å"At the most remote end of the crypt there appeared another less spacious. Its walls had been lined with

Research paper Example | Topics and Well Written Essays - 1500 words - 8

Research Paper Example The OFCCP is assisting the Department of Labor (DOL) like three other major programs Office of Federal Contract Compliance Programs, Office of Labor Management Standards, Office of Workers Compensation Programs and the Wage and Hour Division to address the diverse employment, compensation and labor issues. Assessed on the Porter’s framework OFCCP competitive advantage was found satisfactory based on the services offered to the society and the level of its performance as compared to other services providers in the market. Businesses registered with federal government have a contractual binding to ensure compliance with government resolve to provide equal opportunities of employment to all job seekers and wage earner. The purpose of Office of the Federal Contract Compliance Programs (OFCCP) is to ensure that businesses are fulfilling the contractual requirements with Federal Government. OFCCP may also assist businesses for compliance through a variety of steps that may include technical assistance, compliance evaluations, reconciliations, monitoring and assistance in the recruitment of skilled and qualified workers. Moreover, OFCCP will ensure enforcement of law in case of contract violation and will provide relief to victims. (DOL, 2011) The most difficult management challenge is to provide the compliance assistance to OFCCP clients. These clients may include employers, workers, job seekers, wage earners and retired individuals. Providing such assistance to the clients is challenging because it needs to get in touch with each individual and provide him with the professional advice in the light of laws administered by the Office of Federal Contract Compliance Programs. The subjectivity in each case may need detailed deliberations and insight into the case before the management can ascertain the onus and degree of discrimination committed, penalty of

Pfizer Essay Example | Topics and Well Written Essays - 1000 words - 1

Pfizer - Essay Example The company is in a continuous process of investing in the area of healthcare in order to advance the health and wellbeing of the members of the society. In order to meet its mission of advancing health and wellbeing, during the period of 2000 the company opened one of the largest structures throughout the globe and this structure is devoted towards making discovery of new and improved drugs that will be assistive in advancing the health and wellbeing of both animals as well as human beings. This structure is located in the region of Groton, Connecticut where the organization is already operating a highly efficient research comp. With the introduction of this building the company has become one of the first drug development companies to invest more than $4 billion and aims and continuing to increase its investments to develop better products (Pfizer.com(a), 2014). Pfizer’s main aim and objective throughout the course of its existence has been to be involved in the process of continuous improvement in order to develop various therapies that can be helpful in improving the health of patients throughout the world. The company believes that it can only achieve its objectives if it is continuously involved in the process of research and development. They believe that with the help of research and development, the company can identify and then transform up-to-date technological and scientific advancements into remedies that can be of immense importance to patients suffering throughout the world. The president of the company, Mikael Dolsten, who is the president of the company’s Worldwide Research and Development area, believes that the company has experienced a novel situation in the area of innovating biomedicine (Dolsten, 2014). It has been almost over a period of ten years since the human genome experimentation and decoding started taking place and now the

Standard Building Contract Essay Example | Topics and Well Written Essays - 2750 words

Standard Building Contract - Essay Example Further under clause 3.10.3 if the contractor does have any reservation he must inform the CA/Architect within 7 days. In case the contractor refuses to comply or does not respond in writing within 7 days, the clause 3.11 of the JCT contract is applicable under which the CA/Architect have the power to employ another person/party to perform the task and the cost incurred in the engagement of the new party to complete the task will be paid by the contractor and deducted from the contract sum. In my opinion I believe that the situation in our case the CA/Architect will issue a written notice and if the contractor does not comply he will have to face similar outcomes as mentioned above. Now, the employer has to invite another party to complete the desired task and deduction from the current contractor’s bill. Thirdly the issues of the modification of working hours where the architect has already written a letter to the contractor. Hence he has done his part of the work so that the clauses under chapter of â€Å"variation† of JCT contract 05 can be applicable. Under the clause 5.1.2.3 the CA/Architect has the right to change and make â€Å"variation† in the working hours of the contractor and the contractor has to comply with the orders, where as he has the choice to make an equal valuation of the variation, which is then to be communicated to the CA/Architect, 5.2 â€Å"Valuation of Variations and provisional sum work†, clause 5.6 â€Å"The Valuation Rules Measurable Work† and 5.9 â€Å"Change of conditions for other work† are applicable.... ect have the power to employ another person/party to perform the task and the cost incurred in the engagement of the new party to complete the task will be paid by the contractor and deducted from the contract sum. In my opinion I believe that the situation in our case the CA/Architect will issue a written notice and if the contractor does not comply he will have to face similar outcomes as mentioned above. Now, the employer has to invite another party to complete the desired task and deduction from the current contractor’s bill. Thirdly the issues of the modification of working hours where the architect has already written a letter to the contractor. Hence he has done his part of the work so that the clauses under chapter of â€Å"variation† of JCT contract 05 can be applicable. Under the clause 5.1.2.3 the CA/Architect has the right to change and make â€Å"variation† in the working hours of the contractor and the contractor has to comply with the orders, where as he has the choice to make an equal valuation of the variation, which is then to be communicated to the CA/Architect, for which the clauses 5.2 â€Å"Valuation of Variations and provisional sum work†, clause 5.6 â€Å"The Valuation Rules Measurable Work† and 5.9 â€Å"Change of conditions for other work† are applicable. I strongly believe that the contractor has no other option but to comply with the instructions as it engages as employer directly. In case of non compliance to the instructions that are been given by the CA/Architect, the contractor can face disqualification from the project under the clause 3.11 â€Å"Non-compliance with instructions† of the JCT standard form of building contract. Whereas this clause is recommended to be a used as a warning as in our case where the contractor is repeatedly

EFFECTS OF RELIGION Essay Example | Topics and Well Written Essays - 250 words

EFFECTS OF RELIGION - Essay Example An example of this can be seen through the way in which Imperial Japan was able to use its religious fervor to require the kamikaze pilots to sacrifice their lives in suicide missions. Although the allies did not understand such an approach at that time, the theory behind this was simple. Sacrifice for the fatherland was a highly desirable form of sacrifice that ensured a firm link would remain between the ancestors and the current generations. This is a prime example of how a religious point of view helped to define a nation in the midst of wartime via a reliance on the traditions and shared religion that helped to define the group as a whole. Similarly, organized religion in Middle Ages Europe served to retard the process of knowledge acquisition and scientific discovery. The Catholic church exhibited such a high degree of control that the overall result was that human and scientific knowledge and development were delayed by nearly 400 years. In this way, it is easy to see some of the net effects of complete societal control by a religious entity. Although these two examples are both pejorative, there exist positive examples as well. However, these are usually with relation to an overall sense of morality and/culture that a societal interpretation of religion invariable

Linear programming model Essay Example | Topics and Well Written Essays - 1000 words

Linear programming model - Essay Example These points represent the maximum and minimum values for each situation when they are injected into the equation that needs to be optimized. The total range of solutions lies within the bound region alone. 2. Discuss the importance of inventory control with respect to supply and demand. Inventory control is critical to any business for a number of reasons but majorly because it affects operating costs and output production levels directly. For any business it is essential to keep an optimized level of the inventory such that things are available when needed but are not overstocked or under stocked. In case that inventory items are overstocked the business is pushing its finances into warehouses that could have been used elsewhere while if items are under stocked there is the possibility that business operations will be negatively affected. In order to optimize the supply demand requirements of an organization inventory control is essential. 3. What benefit can tools such as ABC anal ysis and just-in-time controls provide for an organization? ABC analysis allows a set of selective inventory controls to be placed in order to optimize inventory levels. ... On the other hand the JIT inventory control philosophy tends to source materials just before they are required for operation. This ensures a healthy supply and demand cycle such that large warehousing efforts are not required while a constant and adequate supply of parts is available just when required. The lack of large warehousing and the absence of large inventories reduce the overall operational costs significantly. 4. How can an enterprise resource planning system assist a firm with improving its business operations? The purpose behind an ERP system is to integrate the aspects of internal and external information management. The aspects of communication throughout the entire organization are integrated into one platform so that manufacturing, retailing, finance, sales and service etc. all communicate together and are well aware of each other’s demands. These channels of internal communication are superimposed by external channels of communication though the external chann els may not be as large in number and may not necessarily interact with all the internal channels. The utilization of a pervasive ERP system provides all members of the organization with an overall outlook of demands and constraints that ought to be met for business operations to proceed as planned. The constraints put in place by communication are resolved through the use of effective ERP systems and this in turn tends to improve upon the overall business environment of the organization. 5. What benefit would be gained by utilizing linear programming (LP) for marketing research? Linear programming is about optimizing any set of problems using input in the form of equations and inequalities derived from word problems. Real world marketing problems are composed of word problems and

American Multiculturalism Essay Example for Free

American Multiculturalism Essay Multicultural education helps achieve the highest goals in the achievement of setting goals to all students. It promotes many different diverse languages, decision making and critical thinking. All the while moving away from inequality and moving towards cultural pluralism. Multicultural Education is to reform schools and gives all cultures a chance in every area: job, school and in the community. It also includes nationality, diversity and class to the students while teaching. This education benefits the students by centering their education in familiar ways to their culture and helps them think on it in multiple ways. In this way the students have an opportunity to be comfortable and in a relatively familiar setting to their culture. I have read on globalization and it is based on integration of different people with different backgrounds. â€Å"As a concept, refers both to the shrinking of the world and the increased consciousness of the world as a whole. It is a term used to describe the changes in societies and the world economy that are the result of dramatically increased cross-border trade, investment, and cultural exchange. The processes and actions to which the concept of globalization now refers have been proceeding, with some interruptions, for many centuries, but only in relatively recent times has globalization become a main focus of discussion. The current or recently-past epoch of globalization has been dominated by the nation-state, national economies, and national cultural identities. The new form of globalization is an interconnected world and global mass culture, often referred to as a global village. (New World Encyclopedia, retrieved 1/18/13) The intent of this is to live alongside like cultures and befriend them economically and socially. History speaks of many encounters with multicultural education. It had its pros and cons. In some instances it was harmful to others if this fell into the wrong hands of people with ill intent to others, but it was for the most part a benefit to us all. It’s just like when one country invents something. Then the next country follows up with something else just a little better. To me this is a great example. We all benefit from this. Overall students can excel at more education and have a greater opportunity to access knowledge. Multicultural education also improves teaching methods, a better learning environment for international students and can eventually help the students to feel better acquainted with their communities. It also promotes acceptance in the dialect and citizenship of each student. We should be able to share these opportunities nationally and live side by side to benefit us all. It involves including everyone’s needs to make decisions in curriculum and in the way we live.

Adaptive Optics Overview

Adaptive Optics Overview Adaptive Optics Adaptive optics is a technological development used for optical system performance improvement. It works by reducing the effect of wavefront distortions. Light from a distant celestial object gets distorted as it passes through earths atmosphere, thus a telescope located on earths surface cannot form accurate images. It would take a telescope placed above Earths surface, such as the Hubble Space telescope, to acquire accurate images or a telescope able to measure the effect and attempt to correct it. Instruments using adaptive optics have been created for this exact purpose to eliminate the incoming distortion in light under the effect of our ever-moving atmosphere. Through adaptive optics, optical systems are able to adapt in order to compensate for the effects imposed by the medium in between an object and its image. This is considered the most revolutionary technical development in the field of Astronomy ever since 1609, when Galileo first used an astronomical telescope. A graphical example of this effect is presented below: Figure 1 When uniform waves of starlight enter Earths atmosphere they get distorted due to the variations in temperature in atmospheric cells. This causes the light to travel slightly faster in less dense and warm air, resulting in a non-uniform refraction. An adaptive optical system works by measuring the distortion of an incoming wave of light and correcting its deformation through deformation of a mirror. These optic systems function at high frequencies of around 1000 Hz, which is too fast to allow deformation of a primary mirror so a secondary mirror is used, along with other optical elements placed in the light path. The main use of adaptive optical systems is in astronomical telescopes and laser communication systems. It has other uses as well, such as microscopy and retinal imaging systems, but the primary progress has been developed in telescope technology. To better understand the way adaptive optics work, think of starlight as waves. When these waves reach Earths atmosphere, they are entirely flat, but the turbulence causes them to change shape. The telescope receiving a misshaped wave will return a blurry image. If a telescope with adaptive optics is used, the distorted waves would then reflect off of a deformable mirror which is equipped with hundreds of actuators on its back. These actuators detect the shape of the incoming wave and change the mirrors shape to match that of the wave. The result of this process is an almost entirely accurate image of a flat wave just as it was before entering Earths atmosphere. See figure 2. Figure 2 The system performs wave front sensing and wave front reconstruction, with input from adaptive mirrors. Wavefront Sensing (WFS) WFS provides a signal that is used to estimate the wave front shape. It involves an optical device that is phase- sensitive, along with a highly efficient, low noise detector for photons. The achromatic wave front means that the sensors usually operate within the visible spectrum where the CCD chips and photo diodes have a high quantum efficiency and are virtually noise free. There are mainly three types of WFS that operate in the broadband spectrum with varying sensitivity and dynamic range. They are the curvature WFS, the Shack-Hartmann WFS, and the Pyramid WFS. The Shack-Hartmann WFS is based on producing numerous spots corresponding to the local wavefront through the use of lenslets located across the aperture. The average wavefront slope over the subaperture is determined by observing the position of these spots. The Pyramid WFS is very similar to the Shack-Hartmann WFS when the pyramid is modulated. When the prism is hit on either side by an aberrated ray, it only appears in one pupil. Thus the slope is measured through the distribution of pupil images. The curvature WFS measures intensity distributions in two different planes, corresponding to the wavefronts curvature. The most advantageous part of the curvature WFS is the ease of use. In terms of sensitivity at high spatial frequencies, the curvature WFS performs better than the Shack-Hartmann but has low performance when it comes to low special frequency. Wavefront Reconstruction This helps to calculate a suitable correction vector (consisting of voltages sent to the DM from slopes measured at the WFS) to reconstruct the wavefront. In a closed loop, the WFS operates linearly, therfore the reconstruction of the wavefront can be described as: Dv = s + n Where n is the measurement noise usually assumed to be Gaussian and uncorrelated, D is matrix for the interaction between the wavefront sensing and the deformable mirror These vector matrix calculations are computing intensive, especially because they have to be carried out in microseconds regime. Linear-quadratic-Gaussian (LQG) or Kalman filter can be used to predict the systems state which would be an improvement of wavefront reconstruction and control. Using such a setup, telescope vibrations can be introduced in the state vector and corrected. The only drawback would be the computational complexity which may be overcome by keeping the use of the scheme to a minimum only applying it to certain modes. Deformable Mirrors (DM) The atmosphere distorts the incoming light. The induced optical path differences are corrected by the DM. The mirror surface can be deformed by the movement of many small actuators present beneath the optical surface. The resolution of this deformation depends on the number of actuators, their separation, operation speed, and response time. There are thousands of actuators present in the DM system for large ( There are three primary technologies used to produce adaptive optics deformable mirrors: deformable secondary mirrors (DSM), piezo deformable mirrors and micro-optical-electrical-mechanical systems (MOEMS ). DSM provides adaptive optics correction while keeping up and high transmission and low thermal emissivity. The position of the actuators is handled by an internal control loop. They are normally separated by a few cm and attached to an optical shell. Piezo DMs have a spacing of actuators of several millimeters. Their response time is over a hundred microseconds. Piezo DMs usually require to be controlled by 8 Davies Kasper, an adaptive optics system to provide stable wavefront quality because they do not have local position control. MOEMS use electro-static actuation. They are much smaller than other DMs due to their interactuator spacings of a few hundred microns. Their response time is almost instantaneous, however they require a very large number of actuators, which is currently a technological challenge. Throughout the development of the telescope which started 400 years ago with a small, manual device that later on evolved into a sophisticated, computerized instrument, two parameters have been vital: the diameter of the telescope and the angular resolution. Since the perfect telescope would have the resolution directly proportional to the inverse of the telescopes diameter, the ideal would be to convert incoming wavefronts into a perfectly spherical wavefront, only restricted by the diffraction limit. Adaptive optics were first envisioned by Horace W. Babcock in 1953,[6] but only entered common usage in 1990s, following computer technology development which made it a practical technique. This system was first applied to flood-illumination retinal imaging for the purpose of producing images of single cones in the human eye, in conjunction with scanning laser ophthalmoscopy to produce the first images of retinal microvasculature and associated blood flow and retinal pigment epithelium cells in addition to single cones. In 1995, Lawrence Livermore installed a laser guide star on the 3-meter Shane telescope at the University of Californias Lick Observatory, which later became the first major astronomical telescope consisting of full adaptive optics. There has been massive development in adaptive optics in the field of astronomy following these memorable points in history. However, given that in practice there are still too many errors distorting the wavefront, both due to atmosphere and telescope system, even adaptive optics have limitations. The primary challenges of adaptive optics are: the ability to create an optical system mechanically capable of correcting incoming waves of light and computers ability to keep up with the speed required by the atmosphere. For the first impediment, the telescopes at Mount Wilson Observatory, for example, use two mirrors working together a tip-tilt mirror which provides the correction of incoming light and a second deformable mirror which aims to shape after the distorted wave of light, making it reflect its actual shape as if outside Earths atmosphere. Both the distorted and undistorted images must be known by the system in order to determine the shape of the deformable mirror. There are several methods that can be used for determining the final shape of a point source at the Earths surface. The adaptive optics system at Mount Wilson uses a star near the telescopes target as the source of the distorted wavefront. That is, it looks at a star as seen through the telescope close to the object under study and determines how it has been distorted from its expected appearance. This technique is advantageous because no extra equipment is needed, the light from the source passes through the entire atmosphere and it is located in proximity to the object studied. The downside is that it requires the object being observed to be close to a relatively bright star. Because the isoplanatic patch for the atmosphere is so small, only a small part of the sky could be close enough to a bright star to be observed. There have been attempts to overcome this limitation by using lasers to excite sodium atoms producing an artificial star instead of a guide star. The technique involves projecting a laser beam into the sky close to the object of interest. As long as the lasers light is bright enough, there is no need for a guide stars light. The second challenge is caused by the ever-changing distortions. The deformable mirror must modify quickly to keep up with the incoming light. Since this part of the process must be handled through the use of computers, it requires that the systems be fast enough to analyse the incoming wave of light and transmit the appropriate commands to the mirror many times per second. Thus if the turbulence in the atmosphere is increased, the system will have to worker harder in order to achieve accurate results. Since the first astronomical adaptive optics systems were brought into common use in the early 1990s, a vast number of technical developments have been achieved, numerous ingenious techniques have been created, and it has now come to a point where it is inconceivable to even consider building a large telescope without adaptive optics. Sadly, many of the complex concepts today still exist only on paper or demonstrated on small scale only. Even though many of these innovations have arisen after 2000s, recent years have been mostly dedicated to developing the technology for practical, large scale use of these systems. It seems adaptive optics are fully developed on a theoretical level, but the practical progress is still lacking. It is expected that in the years to come the main areas to be explored and developed will be high-density deformable mirrors with thousands of actuators, high-power sodium lasers and powerful real-time computers with processors exceeding 109 to 1010 operations per second, along with, possibly, fast and low-noise near-IR detectors, since optical detectors with sub-electron read-noise and very high quantum efficiency are already close to perfection. Many recent astronomical discoveries are directly attributed to the new optical observation developments. With the help of Very Large Telescopes, the role of adaptive optics is very important. With this capability, their huge light-gathering along with the ability to resolve small details, has the potential to bring major progress in ground-based astronomy in the new decade. Further in the future, giant optical telescopes such as E-ELT, will rely on advanced adaptive optics systems for virtually all their observations.

My Favourite Holidays

My Favourite Holidays This is a pretty difficult topic to write on, since I tend to love all of the holidays! As soon as it hits October, I am floored for every holiday between Halloween and New Years. Growing up, it was all about what I would get as gifts on these holidays or the fantastic family dinners. I get excited for Fall, the local Algonquin Mill celebration, the beauty of all the leaves changing, the smell of them burning in the evening, the streets teaming with Trick-or-Treaters on Halloween. I remember how exciting it was to wake up early on Christmas morning and sneak around the brightly lit tree, hoping not to wake up Mom, trying to guess what was in each colorful package with my older sister. I also remember the frustration of not being able to fall asleep because I was so excited. With all of these holidays, I know that everyone has their favorites. There are many different traditions that people follow but are we really celebrating these holiday traditions in the right way or even for the right reasons? Just the entire season would be my favorite time of year, but I shall focus on Halloween, Thanksgiving, and Christmas. Halloween, though it is known for its fun colors and costumes and gorging yourself on candy, actually started out as a Celtic holiday. The Celtics began celebrating this holiday because it was the last day of their winter solstice and apparently they just wanted an excuse to party since this also meant that they were done with the yearly harvesting time. Also, this day was used as a day to honor loved ones who had passed on, since it was said to be the day that the veil was lifted and the dead were able to once again walk with the living. The day after became celebrated as All Hallows Eve which marked the end of the dead being able to walk among us, at last until the next year. Nowadays we parade around in skimpy outfits in cold weather, attending parties to drink and be judged in our costumes. Speaking of drinking, my favorite Halloween myth would be that of the origin of pumpkins, or rather, Jack-O-Lanterns. The legend actually involves a hollowed turnip, the Devil, and a man named Stingy Jack. Stingy Jack, the stereotypical Irish drunkard, was known as a manipulator and loved to trick people. This brought him into contact with the Devil who went to collect his soul after hearing of all of his bad deeds. But, Jack was sneaky. He managed to trick the devil up into a tree and trap him there by carving a holy symbol, a cross, into the trunk of that tree. The Devil, demanding his release, agreed to Jacks demand that his soul would never be taken into Hell for all of his past misdeeds. This comes back to haunt poor Stingy Jack as when he does eventually die, he is not allowed into Heaven because of those same deeds, and the Devil had promised not to take him! He did, though, give Jack an ember, which Jack then carried around in a hollowed out turnip, doomed to roam the earth forever. Now, though, the turnip is a pumpkin and this year, my sister carved hers to make it look like it ate a Trick-or-Treater. Not exactly following tradition, is it? I would say that this would be a nice moralist story to tell our young ones since it shows that there are often bad consequences to bad actions. My second favorite holiday would be Thanksgiving. My family has a three day tradition for this holiday, which I got to join when I turned 21. The night before Thanksgiving, we go to the local bar for the band that plays there every year. Then, we wake up the next morning, more than likely hung over, and cook our Thanksgiving dinners, attending the big family meal in our pajamas because we are so exhausted from the night before. Afterwards, we all lapse into a turkey-coma and wake up early the next morning for the biggest shopping day of the year! Now, Im sure that this is not the same as everyone elses traditions, and I know it is definitely not the same as the real reason for Thanksgiving. Thanksgiving, another harvest festival, like Halloween, is a holiday in which people are supposed to express how thankful they are for their family, friends, and everything else they have. Growing up, I remember coloring the Pilgrims and the turkeys made out of hands. This was also back when we we re still allowed to pray in school, so our class would have our lunch of turkey slices and mashed potatoes and gravy and say a prayer together. A lot of the religious value behind this holiday has been lost. Lately, it seems to be all about the football game, the big meal, and the shopping ads for the next day race to Christmas. I am sure that if the holiday were observed properly, if we were asked each Thanksgiving to give a list of things that we are thankful for, people might just focus on the more important things in life: family and friends and their own idea of religion. This brings me to Christmas which is another of my favorite holidays. I love the snow on the ground- as long as I dont have to be in it- the colors everywhere, the Christmas carols on the store radios as you try to figure out what to get for whom. I like walking past all the houses and seeing the trees all lit up in their windows Wait a minute, lit up trees? Why do we even have the trees? Christmas, in my family, is all about getting the whole family together for dinner. Everyone is so focused on paying their bills that there is no real gift giving except for that of our company. We like to laugh and have fun and its normally pretty loud at whichever house we congregate in. The real focus of Christmas, though, is actually on religion, which my family does not really follow. This is the day to celebrate the birth of Christ, our savior. The star at the top of the gaily decorated tree is to depict that of the star over Bethlehem that guided the shepherds to where Jesus was born. The tre e was established as part of our tradition by Martin Luther who used it as a symbol of the Tree of Life from the bible tale of the Garden of Eden. Another tradition that is attributed to Christmas is that of Santa Clause, or Father Christmas, or Saint Nick, my all-time favorite man. How could you not love a man that runs around in red pajamas and gives out candy and gifts? Even though he is so loveable, he is not the real reason behind Christmas and it would be nice to see that people, especially children, realize this. Instead, they spend the last ten or so days before Christmas hoping you and jolly old Santa forgot all their past transgressions so that they dont get a lump of coal in their stockings. This does tend to make Christmas more fun, but I only hope that other people get that kind and warm-hearted feeling that I always get around Christmas. It is a time when people are nicer to everyone else and I think that it is the greatest time of year because of this. Of all these holidays, I have my favorites and you have yours, all for different reasons. But in todays society, are we really celebrating them in the right way? In watching the news it is plain to see that America is facing a problem with youth and their values, or lack thereof. Maybe if we tried to spread the old traditions of some of these holidays and to celebrate them right instead of letting them become so commercialized, todays society would remember that there are actual reasons that we partake in these holidays, not just to be able to ask So, what do you want for Christmas this year?

Peace Negotiations Between Arafat and Clinton :: Foreign Relations Media Coverage Essays

Peace Negotiations Between Arafat and Clinton Many third world and communist countries are known for their censorship in the media, ranging from television, radio, and the newspapers. Even with these shortcomings they still are able to present a side of an issue. The capitalistic world can dominate the networks of the media as well and also provide certain amounts of censorship with only one side of a view. The way the capitalistic world is able to dominate the media is by advertisement. Commercials and advertisements drive and pay for the expenses of the news reporting agency or any other media. A company will not sponsor a television network or a newspaper if their stories and ideas do not reflect that of the sponsor. For example if a company is owned and operated mostly by Jews, that company may not appreciate a newspaper or a television station to report against them or point out that many mistakes, such as accidental bombings and killings of innocent by standers not only Philistines but Israelis as well, were caused by Jews. If that newspaper or television station reports against Jews or the supporters of Israel they will not be endorsed or sponsored by that Jewish company, and if that newspaper or television station does not receive any support they cannot publish anymore papers or broadcast their newscasts. In both cases important sides of an issue are either addressed or not. The western coverage of the peace negotiations between Arafat and President Clinton by the news media distorts and deletes facts only to ensure that Israel, the United States ally, will benefit. My latest readings of the Seattle Times and one of Tehran’s newspaper dealt with Mr. Arafat’s visit to the United States to speak with President Clinton in the White House about the Mid-East peace process. Both papers presented facts and expanded as well on some of those facts. When reading the Seattle Times, the article’s title read, â€Å"Peace deal with Arafat†, the title its self it’s letting us know that we have to deal with Mr. Arafat, that he must be a hard negotiator. The article discussed how Mr. Arafat did not accept or totally agree with President Clintons peace plan. The Times made it clear that President Clinton’s plan was detailed and accepted by both the United States and the Israelis.

Zen in the Art of Archery Essay -- essays research papers

Zen in the Art of Archery, by Eugen Herrigel describes the ritualistic arts of discipline and focus that the Zen religion focuses around. In this book, Herrigel describes many aspects of how archery is, in fact, not a sport, but an art form, and is very spiritual to those in the east. The process he describes shows how he overcame his initial inhibitions and began to look toward new ways of seeing and understanding. In the beginning of the book Herrigel tells us that he is writing about a ritual and religious practice, â€Å"whose aim consists in hitting a spiritual goal, so that fundamentally the marksman aims at himself and may even succeed in hitting himself.† (Herrigel p. 4) Through his studies, the author discovers that within the Zen ritual actions, archery in this case, there lies a deeper meaning. Herrigel explains throughout this book that it is not through the actual physical aspect of shooting arrows at targets that archery is Zen, but through the art and spiritual ity through which it is performed. It is not merely shooting an arrow to hit a target, but becoming the target yourself and then, in turn, hitting yourself spiritually. By meeting this spiritual goal, you will then meet the physical goal. The struggle then is, therefore not with the arrow or the target but within oneself. Archery, in this book, was the way that the author found his way into Zen Buddhism. One of the most important lessons that Herrigel’s master taught him was, to correctly master the art of ar...

Dangers of Online Dating Essay

In this article the author was relating teenage obesity to some of the dangerous activities that teens may be experimenting with. The authors theory was that since sometimes teenagers who are obese may be socially isolated, they may do things to try to fit in with the crowd. Also being socially isolated may cause stress. Some of these things may include experimenting with drugs and alcohol. One of these drugs might be cigarettes which can become very dangerous to an obese person because of the health risks involved. And it was said that although skinnier girls are more likely to have ever had sex, it was said that when an obese girl did have intercourse it will be more likely to happen under the influence of drugs and/or alcohol. Both of those are dangerous and cause these girls to be at risk or pregnancy or STD’s. This article could affect many of the overweight girls that are on this college campus. I believe that many people are introduced to the drug and alcohol world around this time in their life. And in college you need to protect yourself twice as much if you decide to engage in those activities, especially if you are at a college party or in a unfamiliar setting. Also many students start feeling the stress when they come to college and realize the work load. A way of coping with stress is substance use. Therefore, once again every body needs to be safe and smart when it comes to drug and alcohol use. The safest way is not to use drugs and alcohol. It ensures sober sex and a sober safe night.

Medgar Evers

Medgar Evers Medgar Evers was a civil rights activist whose life was cut short due to the racism and discriminations towards blacks in his time. Medgar Wiley Evers was born on July 2, 1925, near Decatur, Mississippi. He grew up on a small farm that his father owned along with 5 other siblings. Evers strived to get his diploma by walking 12 miles to and from school every day, until 1943, when Evers was inducted into the army along with his brother Charles Evers. He fought during WWII he was honorably discharged as a sergeant in 1946.He returned home and two years later he started to attend Alcorn College majoring in business administration. He was very active people in college a member of the debate team, the school choir, football team, track team, and was also the president of his junior class. He was listed in the â€Å"Who’s Who in American Colleges. † He received his BA degree a year after he married Myrlie Beasley and they would later have 3 children. They moved af ter Evers found a job as an insurance salesman in Mound Bayou, Mississippi.He and his brother Charles Evers were apart on the Regional Council of Negro Leadership (RCNL) where he helped organize a boycott of public restrooms that blacks couldn’t use. Medgar tried to enroll into the University of Mississippi Law School in which he was rejected. He filed a law suit against the University as an attempt to defy segregation in the school. The NAACP later chose Evers to be their first field secretary to represent them. Evers attempted to desegregate the University of Mississippi by trying to enroll James Meredith an African American.Meredith was later accepted in the University of Mississippi which lead to a riot on campus leaving two white men dead. Evers also investigated the murder of Emmett Till and supported Clyde Kennard, all of these event lead to more hatred towards him from the whites. He was becoming a target to many white supremacists he came across many problem and alte rcations and still remained non-violent. On May 28, 1963, a Molotov cocktail was thrown into his house and he was almost run over by a car after he was leaving from the NAACP office.But a day after president JFK’s speech to support civil rights Evers was shot in the back. He was shot by a member of the KKK and also white supremacists named Byron De La Beckwith. Beckwith was tried for Evers murder two times and both trials ended with no verdict so he wasn’t sentenced. But, the third times he was tried he was found guilty and sentenced life in prison in 1994. It took 31 year for Evers murderer to be convicted of a murder due to racism and discrimination. In addition, Evers was later honor when they named a college after him in Brooklyn, New York in 1969.

Fool Chapter 23

TWENTY-THREE DEEP IN THE DUNGEON â€Å"My fool,† said Lear, as the guards dragged me into the dungeon. â€Å"Bring him here, and unhand him.† The old man looked stronger, more alert, aware. Barking orders again. But with the command he commenced a coughing fit that ended with a spot of blood on his white beard. Drool held a water skin for the old man while he drank. â€Å"We've a beating to deliver, first,† said one of the guards. â€Å"Then you'll have your fool, well striped as well as checkered.† â€Å"Not if you want any of these buns and ale,† said Bubble. She'd come down another stairway and was carrying a basket covered with cloth and steaming the most delectable aroma of freshly baked bread. A flask of ale was slung over her shoulder and a bundle of clothes tucked under her free arm. â€Å"Or we'll beat the fool and take your buns as well,† said the younger of the two guards, one of Edmund's men and obviously not aware of the pecking order at the White Tower. Bugger God, St. George, and the white-bearded king if you must, but woe unto you if you crossed the cantankerous cook called Bubble, for there'd be grit and grubs baked into all you'd ever eat until the poison finally took you. â€Å"You'll not want to press that bargain, mate,† said I. â€Å"The fool's wearing the kit of one of my servers,† said Bubble, â€Å"and the boy's shivering naked in my kitchen.† Bubble threw a bundle of black clothing through the bars into the cell with Drool and Lear. â€Å"Here's the fool's motley. Now strip, you rascal, and let me get back to my business.† The guards were laughing now. â€Å"Well, go on, little one, get your kit off,† said the older guard. â€Å"We've hot buns and ale waiting.† I undressed in front of the lot of them, old Lear protesting from time to time, like anyone gave a hot bootful of piss what he had to say anymore. When I was radiant naked, the guards unlocked the door and I crept over to the bundle. Yes! My knives where there, secreted in with the rest. With a bit of sleight o' hand and a distraction from Bubble handing out buns and ale, I was able to secure them inside my jerkin when I dressed. Two other guards joined the two outside of our cell and shared the bread and ale. Bubble waddled back up the stairs, shooting me a wink as she went. â€Å"The king are melancholy, Pocket,† said Drool. â€Å"We should sing him a song and cheer him up.† â€Å"Sod the sodding king,† said I, looking directly into Lear's hawk eye. â€Å"Watch yourself, boy,† said Lear. â€Å"Or what? You'll hold my mother down while she's raped, then throw her in the river? Have my father killed later, then? Oh, wait. Those threats are no longer valid, are they, uncle? You've carried them out already.† â€Å"What are you on about, boy?† The old man looked fearsome, as if he'd forgotten he'd been treated like so much chattel and thrown in a cage full of clowns, but instead faced a fresh affront. â€Å"You. Lear. Do you remember? A stone bridge in Yorkshire, some twenty-seven years ago? You called a farm girl up from the riverbank, a pretty little thing, and held her down while you commanded your brother to rape her. Do you remember, Lear, or have you done so much evil that it all blends into a great black swath in your memory?† His eyes went wide then, I could tell he remembered. â€Å"Canus – â€Å" â€Å"Aye, your poxy brother sired me then, Lear. And when no one would believe my mother that her son was the bastard of a prince, she drowned herself in that same river where you threw her that day. All this time I have called you nuncle – who would have thought it true?† â€Å"It is not true,† he said, his voice quivering. â€Å"It is true! And you know it, you decrepit old poke[44] of bones. A warp of villainy and a woof of greed are all that hold you together, thou desiccated dragon.† The four guards had gathered at the bars and peered in as if they were the ones who were imprisoned. â€Å"Blimey,† said one of the guards. â€Å"Cheeky little tosser,† said another. â€Å"No song, then?† asked Drool. Lear shook his finger at me then, so angry was he that I could see blood moving in the veins of his forehead. â€Å"You shall not speak to me in this way. You are less than nothing. I plucked you from the gutter, and your blood will run in the gutter on my word before sundown.† â€Å"Will it, nuncle? My blood may run but it will not be on your word. On your word your brother may have died. On your word your father may have died. On your word your queens may have died. But not this princely bastard, Lear. Your word is but wind to me.† â€Å"My daughters will – â€Å" â€Å"Your daughters are upstairs, fighting over the bones of your kingdom. They are your captors, you ancient nutter.† â€Å"No, they – â€Å" â€Å"You sealed this cell when you killed their mother. They've both just told me as much.† â€Å"You've seen them?† He seemed strangely hopeful, as if I might have forgotten to bring the good news from his traitorous daughters. â€Å"Seen them? I've shagged them.† Silly, really, that it should matter, after all his dark deeds, all his slights and cruelties, that a fool should shag his daughters, but it did matter, and it was a way to unleash a little of the fury I felt toward him. â€Å"You have not,† said Lear. â€Å"You have?† asked one of the guards. I stood then, and strutted a bit for my audience, plus it was a better position for grinding my heel into Lear's soul. All I could see was the water closing over my mother's head, all I could hear was her screams as Lear held her. â€Å"I shagged them both, repeatedly, and with relish. Until they screamed, and begged and whimpered. I shagged them on the parapets overlooking the Thames, in the towers, under the table in the great hall, and once, I shagged Regan on a platter of pork in front of Muslims. I shagged Goneril in your own bed, in the chapel, and on your throne – which was her idea, by the way. I shagged them while servants watched and in case you were wondering, because they asked, and as any princess should be shagged, for the pure sweet nasty of it. And they – they did it because they hate you.† Lear had been wailing while I ranted, trying to drown me out. Now he growled, â€Å"They do not. They love me all. They have said.† â€Å"You murdered their mother, you decrepit loony! They've put you in a cell in your own dungeon. What do you need, a written decree? I tried to shag the hate out of them, nuncle, but some cures lie beyond a jester's talents.† â€Å"I wanted a son. Their mother would give me none.† â€Å"I'm sure if they had known that they wouldn't have despised you so deeply and done me so well.† â€Å"My daughters wouldn't have you. You didn't have them.† â€Å"Oh, I did, on my black heart's blood, I did. And when it first started, each of them would shout Father when she came. I wonder why. Oh yes, nuncle, I did indeed. And they wanted you to know – that's why they accused me before you. Oh yes, I bonked them both.† â€Å"No,† wailed Lear. â€Å"Me, too,† said Drool, with a great juicy grin. â€Å"Beggin' your pardon,† he quickly added. â€Å"But not today?† asked one of the guards. â€Å"Right?† â€Å"No, not today, you bloody nitwit. Today I killed them.† The French marched overland from the southeast and sailed ships up the Thames from the east. The lords of Surrey on the south showed no resistance and since Dover lay in the County of Kent, the forces of the banished earl not only offered no resistance, but joined the French in the assault on London. They'd marched and sailed across England without firing a single bolt or losing a single man. From the White Tower the guards could see the fires of the French drawing a great orange crescent in the night that illuminated the sky to the east and south. When the captain made the call to arms at the castle, one of Lear's old knights or squires, under the command of Captain Curan, put a blade to the throat of any of Edmund's or Regan's men, demanding they yield or die. The personal guard forces within the castle had all been drugged by the kitchen staff with some mysterious non-lethal poison that mimicked the symptoms of death. Captain Curan sent a message to the Duke of Albany from the French queen that if he stood down, in fact, stood with her, that he could return to Albany with his forces, his lands, and his title intact. Goneril's forces from Cornwall, and Edmund's from Gloucester, camped on the west side of the Tower, found they were flanked on the south and east by the French, and on the north by Albany. Archers and crossbowmen were dispatched to the Tower walls above the Cornwall army and a herald fought his way through the panicked forces to a commander, carrying the message that the forces of Cornwall were to lay down their weapons on the spot or death would rain down upon them such as they could not imagine. No one was willing to die for the cause of Edmund, bastard of Gloucester, or the dead Duke of Cornwall. They laid down their weapons and marched three leagues to the west as instructed. In two hours it was all over. Out of nearly thirty thousand men who took the field at the White Tower, barely a dozen were killed – all of those, Edmund's castle guards who refused to yield. The four guards lay spread about the dungeon in various awkward positions, looking quite dead. â€Å"Dodgy sodding poison,† said I. â€Å"Drool, see if you can reach the one with the keys.† The Natural stretched through the bars, but the guard was too far away. â€Å"I hope Curan knows we're down here.† Lear looked around wild-eyed again, as if his madness had returned. â€Å"What is this? Captain Curan is here? My knights?† â€Å"Of course Curan is here. From the sound of the trumpets I'd say he's taken the castle, as was the plan.† â€Å"All your theater was misdirection, then?† said the king. â€Å"You're not angry?† â€Å"Burning, you old twat, but I was growing weary with keeping the tirade up while the bloody poison took hold. You're no less a turd in the milk of human kindness than I have said.† â€Å"No,† said the old man, as if my anger actually mattered to him. He began coughing again and caught a handful of blood for his effort. Drool propped him up and wiped his face. â€Å"I am king. I will not be judged by you, fool.† â€Å"Not just a fool, nuncle. Your brother's son. Did you have Kent murder him? The only decent bloke in your service and you turned him into an assassin, eh?† â€Å"No, not Kent. It was another, not even a knight. A cutpurse who had come before the magistrate. It was he who Kent killed. I sent Kent after the assassin.† â€Å"He is vexed by it still, Lear. Did you have a cutpurse kill your father as well?† â€Å"My father was a leper and necromancer. I could not bear his misshapen form ruling Britain.† â€Å"In your place, you mean?† â€Å"Yes, in my place. Yes. But I did not send an assassin. He was in a cell at the temple at Bath. Out of the way, where no one might ever see him. But I could not take the throne until his death. I did not kill him, though. The priests there simply walled him up. Was time that killed my father.† â€Å"You walled him up? Alive?† I was shaking now, I thought I might have forgiven the old man, seeing him suffer, but now I could hear my blood in my ears. The sound of boots on stone echoed in the dungeon and I looked up to see the bastard Edmund walk into the torchlight. He kicked one of the unconscious guards and looked at them like he'd just discovered monkey come in his Weetabix.[45] â€Å"Well, that's a spot of bother, isn't it?† he said. â€Å"I suppose I'll have to kill you myself, then.† He stooped and took a crossbow from one of the guards' back, fit his foot in the stirrup, and cocked the string. INTERMISSION (Backstage with the Players) â€Å"Pocket, you rascal, you've trapped me in a comedy.† â€Å"Well, for some, it is, yes.† â€Å"When I saw the ghost I thought tragedy was assured.† â€Å"Aye, there's always a bloody ghost in a tragedy.† â€Å"But the mistaken identity, the vulgarity, the lightness of theme and paucity of ideas, surely it's a comedy. I'm not dressed for comedy, I'm all in black.† â€Å"As am I, yet here we are.† â€Å"So it is a comedy.† â€Å"A black comedy – â€Å" â€Å"I knew it.† â€Å"For me, anyway.† â€Å"Tragedy, then?† â€Å"Bloody ghost is foreshadowing, innit?† â€Å"But all the gratuitous shagging and tossing?† â€Å"Brilliant misdirection.† â€Å"You're having me on.† â€Å"Sorry, no, it's pikeman's surprise for you in the next scene.† â€Å"I'm slain then?† â€Å"To the great satisfaction of the audience.† â€Å"Oh bugger!† â€Å"But there's good news, too.† â€Å"Yes?† â€Å"It remains a comedy for me.† â€Å"God, you're an annoying little git.† â€Å"Hate the play, not the player, mate. Here, let me hold the curtain for you. Do you have any plans for that silver dagger? After you're gone, I mean.† â€Å"A bloody comedy – â€Å" â€Å"Tragedies always end with tragedy, Edmund, but life goes on, doesn't it? The winter of our discontent turns inevitably to the spring of a new adventure. Again, not for you.† â€Å"I've never killed a king,† said Edmund. â€Å"Do you think I'll be famous because of it?† â€Å"You'll not garner favor with your duchesses by killing their father,† said I. â€Å"Oh, those two. Like these guards, quite dead, I'm afraid. They were sharing some wine over maps as they planned strategy for the battle and fell down foaming. Pity.† â€Å"These guards aren't dead. Merely drugged. They'll come around in a day or so.† He lowered the crossbow. â€Å"Then my ladies are only sleeping?† â€Å"Oh no, they're quite dead. I gave them each two vials. One with poison, the other with brandy. Bubble used the knockout poison on the guards, so brandy was our non-lethal substitute. If either of them had decided to show mercy for the other, at least one would be alive. But, as you said, pity.† â€Å"Oh, well played, fool. But, that said, I'll have to throw myself on Queen Cordelia's mercy, let her know that I was brought into this horrid conspiracy against my will. Perhaps I'll retain the Gloucester title and lands.† â€Å"My daughters? Dead?† said Lear. â€Å"Oh shut up, old man,† said Edmund. â€Å"They was fit,† said Drool sadly. â€Å"But when Cordelia hears of what you've really done?† I asked. â€Å"Which brings us to our apex, doesn't it? You won't be able to tell Cordelia what has transpired.† â€Å"Cordelia, my one true daughter,† wailed Lear. â€Å"Shut the fuck up,† said Edmund. He raised the crossbow, sighted through the bars at Lear, then stepped back and seemed to lose his aim, as one of my throwing daggers sprouted out of his chest with a thud. He lowered the crossbow and looked at the hilt of the knife. â€Å"But you said pikeman's surprise?† â€Å"Surprise,† said I. â€Å"Bastard!† snarled the bastard. He pulled the crossbow up to fire, this time at me, and I sent the second dagger into his right eye. The crossbow twanged and the heavy bolt rattled off the stone ceiling as Edmund spun and fell onto the pile of guards. â€Å"That were smashing,† said Drool. â€Å"You'll be rewarded, fool,† said Lear, his voice rattling with blood. He coughed. â€Å"Nothing, Lear,† said I. â€Å"Nothing.† Then there was a woman's voice in the chamber: â€Å"Ravens cry pork from the battlements, there's dead Edmund on the wind and bird beaks water at his scoundrel scent!† The ghost. She stood over Edmund's body outside our cell, rather more ethereal and less solid than she'd been when last I'd seen her. She looked up from the dead bastard and grinned. Drool whimpered and tried to hide his head behind Lear's white mane. Lear tried to wave her away, but the ghost floated to the bars in front of him. â€Å"Ah, Lear, walled up your father, did you? And?† â€Å"Go away, spirit, do not vex me.† â€Å"Walled up your daughter's mother, didn't you?† said the ghost. â€Å"She was unfaithful!† cried the old man. â€Å"No,† said the ghost. â€Å"She was not.† I sat down on the cell floor, feeling light-headed now. Killing Edmund had made me queasy, but this. â€Å"The anchoress at Dog Snogging was your queen?† I asked, my voice sounding faraway in my own ears. â€Å"She was a sorceress,† said Lear. â€Å"And she consorted with my brother. I did not kill her. I could not bear it. I had her imprisoned at the abbey in Yorkshire.† â€Å"Well you damn well killed her when you had her walled up!† I shouted. Lear cowered at my veracity. â€Å"She was unfaithful, having dalliance with one of the local boys. I could not bear the thought of her with another.† â€Å"So you ordered her walled up.† â€Å"Yes! Yes! And the boy was hanged. Yes!† â€Å"You heinous monster!† â€Å"She did not give me a son, either. I wanted a son.† â€Å"She gave you Cordelia, your favorite.† â€Å"And she was true to you,† said the ghost. â€Å"Up to the time you sent her away.† â€Å"No!† The old king tried to wave the ghost away again. â€Å"Oh yes. And you had your son, Lear. For years you had your son.† â€Å"I had no son.† â€Å"Another farm girl you took near another battlefield, this one in Iberia.† â€Å"A bastard? I have a bastard son?† I saw hope rise in Lear's cold hawk eye and I wanted to strike it out the way that Regan had taken Gloucester's. I unsheathed the last of my throwing daggers. â€Å"Yes,† said the ghost. â€Å"You had a son, these many years, and you lie in his arms now.† â€Å"What?† â€Å"The Natural is your son,† said the ghost. â€Å"Drool?† said I. â€Å"Drool?† said Lear. â€Å"Drool,† said the ghost. â€Å"Da!† said Drool. And he gave his newfound father a great, arm-rippling hug. â€Å"Oh Da!† There was a cracking of bones and the sickly sound of air escaping wet, crushed lungs. Lear's eyes bulged out of his head and his parchment-dry skin began to go blue as Drool gave him a lifetime of son's love all in a moment. When the whistling sounds stopped coming out of the old man I went to Drool and pried his arms off, then lowered Lear's head to the floor. â€Å"Let loose, lad. Let him go.† â€Å"Da?† said Drool. I closed the old man's crystal-blue eyes. â€Å"He's dead, Drool.† â€Å"Tosser!† said the ghost. She spat, a tiny gob of ghost spit that came out as a moth and fluttered away. I stood then and spun on the ghost. â€Å"Who are you? What injustice has been done that can be undone so your spirit may rest, or will at least make you go away, thou ether-limbed irritation?† â€Å"The injustice has been undone,† said the ghost. â€Å"At last.† â€Å"Who are you?† â€Å"Who am I? Who am I? Your answer is in a knock, good Pocket. Knock upon your coxcomb, and ask that trifling machine of thought wherefrom comes his art. Knock upon your cod, and ask the small occupant who wakes him in the night. Knock upon your heart, and ask the spirit there who woke it to the warmth of its home fire – ask that tender ghost who is this ghost before you.† â€Å"Thalia,† said I, for I could, at last see her. I fell to my knees before her. â€Å"Aye, lad. Aye.† She put her hand on my head. â€Å"Arise, Sir Pocket of Dog Snogging.† â€Å"But, why? Why did you never say you were a queen? Why?† â€Å"He had my daughter, my sweet Cordelia.† â€Å"And you always knew of my mother?† â€Å"I heard stories, but I didn't know who your father was, not while I lived.† â€Å"Why didn't you tell me of my mother?† â€Å"You were a little boy. That's not the sort of story for a little boy.† â€Å"Not so little you wouldn't have me off through an arrow loop.† â€Å"That was later. I was going to tell you, but he had me walled up.† â€Å"Because we were caught?† The ghost nodded. â€Å"He always had a problem with the purity of others. Never his own.† â€Å"Was it horrible?† I had tried not to think of her, alone in the dark, dying of hunger and thirst. â€Å"It was lonely. I was always lonely, except for you, Pocket.† â€Å"I'm sorry.† â€Å"You're a love, Pocket. Good-bye.† She reached through the bars and touched my cheek, like the slightest brush of silk it was. â€Å"Care for her.† â€Å"What?† She started to float toward the far wall where the body of Edmund lay. She said: â€Å"After grave offense to daughters three, Soon the king a fool shall be.† â€Å"Nooooooo,† wailed Drool. â€Å"My old da is dead.† â€Å"No he isn't,† said Thalia. â€Å"Lear wasn't your father. I was having you on.† She faded away and I started to laugh and she was gone. â€Å"Don't laugh, Pocket,† said Drool. â€Å"I are an orphan.† â€Å"And she didn't even hand us the bloody keys,† said I. Heavy footsteps fell on the stairs and Captain Curan appeared in the passage with two knights. â€Å"Pocket! We've been looking for you. The day is ours and Queen Cordelia approaches from the south. What of the king?† â€Å"Dead,† said I. â€Å"The king is dead.†